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The iPhone 17 and other older models just got a surprise $100 price hike

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The iPhone 17 and other older models just got a surprise $100 price hike

Apple quietly increased prices across its existing lineup after revealing its latest devices. Here's why.

Each year, Apple temporarily closes its online store on the day of its iPhone event while it prepares its catalog to include the latest devices. This helps the company avoid accidental leaks from publishing a product listing too early, and it builds anticipation among members of the press, who champ at the bit to see the new products.

This year, Apple unveiled the iPhone 18 lineup, the first foldable iPhone, two new Apple Watch models, and new AirPods during its Sept. 9 event.

When the online store reopened, however, we noticed that some older iPhone models were priced higher than they had been the day before, lending new meaning to the event’s Surprise and Shine theme.

The iPhone 16 retains its starting price of $799, but the prices of the older iPhones have gone up by $100. The iPhone 17e has risen from $599 to $699. Similarly, the iPhone 17 base model went from $799 to $899. The iPhone Air, which had a starting price of $999, now costs $1,099.

Also: How to preorder the new iPhone Duo, iPhone 18 Pro, and everything else Apple announced

This comes a few months after Apple implemented widespread price increases of between 15% and 25% across the Mac and iPad lineups.

Tim Cook, Apple’s former CEO before John Ternus took over the position on Sept. 1, told The Wall Street Journal in June that price increases on Apple products were unavoidable.


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