With a fixed deadline and design resources committed elsewhere, Stampli used Codex and ChatGPT Work to compress weeks of launch production into days.

Stampli is an intelligent procure-to-pay platform that connects procurement, accounts payable, vendor management, payments, and employee spend. Its Deep Finance™ product transforms the data moving through Stampli’s procure-to-pay platform into executive spend intelligence for CFOs, VPs, and other business leaders. Launching it meant product development, positioning, design, communications, enablement, and operations all moving in parallel, on a fixed timeline, with design resources and outside contractors already committed to other priorities.

Stampli’s marketing team used Codex to connect product context, meeting notes, decisions, and messaging guidelines into a shared system. With OpenAI tools, they compressed an estimated 243 hours of production work into about 77, while keeping full human review and final approval on everything customer-facing.

That launch is the clearest example of a pattern that runs through Stampli’s product marketing team every day: using ChatGPT Work and Codex together to keep product knowledge current, surface business insights, and move ideas to market faster.

Deep Finance moved from an initial prototype demo to a public GTM launch and first shipped product in about six weeks. With design resources and outside contractors committed to other priorities, the team used Codex to turn evolving product decisions into review-ready assets across a seven-part blog series, launch emails, a webinar and its supporting deck, social and paid creative, a PR Newswire release, the Deep Finance web page, and sales enablement materials. Codex also helped create the launch’s hero animation through exploration, iteration, and packaging, handling roughly 90% of the polished animation work before a contractor finished the opening scene and final format.

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