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Samsung Electronics on Thursday forecast a more than 780% leap in third-quarter operating profit from a year earlier, buoyed by high memory chip prices as AI fuels a global supply shortage.

The South Korean giant is the world's largest maker of memory chips—components now in huge demand as advanced types are snapped up for use in data centers powering artificial intelligence.

It estimated July–September operating profit at 107.4 trillion won ($80.1 billion), up 782.5% from a year earlier, according to a company statement.

That would mark the first time a South Korean company has surpassed 100 trillion won in quarterly operating profit.

With both numbers hitting all-time highs, the company will have broken its own records for both sales and operating profit for four consecutive quarters.

Samsung is expected to release its final quarterly earnings report at the end of October.

The AI boom has already helped Samsung and other semiconductor giants around the world post record profits this year.

Analysts at South Korean brokerage Shinhan Securities have struck a bullish stance on Samsung's trajectory, writing in a note last week that they expected to see "even stronger earnings" from the company next year.

"Samsung Electronics now appears all set for a rapid increase in market share," they said, as the company ramps up production of a new generation of high-bandwidth memory (HBM) chips, called HBM4.

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