The generative AI revolution hasn’t been kind to Vanniall, an OnlyFans creator who lives in New York City. She now constantly finds hyperrealistic deepfakes—AI-generated images and videos that copy everything about her—circulating online and often isn’t able to get them removed.

On top of that, Vanniall struggles to build an audience on popular social media platforms, like Instagram, without getting in trouble. “There’s always some sort of report or appeal that I'm going through with them,” she tells WIRED. Vanniall’s Instagram account, which has over 100,000 followers, is currently restricted and cannot be viewed without logging in.

So, when I tell her that Meta allows its AI agent, called Muse, to engage in explicit sexting with adult users, she seems frustrated by the decision: “It's not fair that they get to pull money out of people with their sexually active AI agent, but they won't let real people, real adults, engage in any sort of sensuality or sexuality.”

It’s a common refrain I heard from other adult content creators, who questioned why their accounts on Meta platforms often seem restricted, while Meta’s AI agent is now allowed to talk dirty with millions of adult users.

“A private, one-to-one conversation between an adult and an individualized AI agent on a platform restricted to people 18 and over is very different from the marketing and promotion of services on a social media platform,” Meta spokesperson Tracy Clayton tells WIRED.

Meta’s Muse is the first always-on AI agent to break out of early adopter circles in San Francisco.

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