Managing AI model access across dozens or hundreds of AWS accounts creates operational friction when each workload account must subscribe and accept AWS Marketplace Private Pricing Offers (MPPOs) individually. Amazon Bedrock with managed entitlements simplifies multi-account access to third-party AI models so you can subscribe once from a central account and distribute access across your organization.

In this post, we show you two ways to activate AWS Marketplace Private Pricing Offer (MPPO) entitlements in AWS License Manager. Use the lightweight script when you want a one-time, no-infrastructure fix for received licenses you already trust. Use the CDK automation when you want ongoing event-driven processing that verifies sellers, creates and activates distributed grants.

With AWS Marketplace Private Pricing Offers, you can negotiate custom rates for third-party models on Amazon Bedrock. After an eligible private offer is accepted, AWS Marketplace creates a license in AWS License Manager. In AWS Organizations with all features enabled, organization-level grants are auto-accepted but remain Disabled until you activate them.

Teams often manage this by checking the AWS License Manager console and activating grants manually. Manual checks work, but they add effort and are easy to miss. Until someone activates the grant, negotiated pricing does not apply. The same effort appears as teams adopt new models or renew terms.

Choose one of the following implementation paths. Use Path 1 for one-time activation without CDK. Use Path 2 for ongoing event-driven automation.

Use this path when you need one-time activation without deploying CDK. The script lists every received license in the management account, so use the dry run as your review gate before applying changes.

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