Mahindra has partnered with Google Cloud to bring Gemini-powered AI to its new BE 6 SPORTEQ electric SUV, enabling a more conversational in-car experience.
Mahindra has worked with Google Cloud to bring a Gemini-powered intelligence assistant to its newest electric vehicle, the BE 6 SPORTEQ. The partnership makes Mahindra the first Indian automaker to use an agent built on Google Cloud’s Gemini Enterprise in its vehicles.
The new AI feature is part of Mahindra’s updated MAIA (Mahindra Artificial Intelligence Architecture) platform. This is different from in-car voice assistants that only work with set commands. The new system is designed to understand everyday language and answer a variety of questions.
The goal is to give drivers a personal and interactive experience inside their cars. Instead of using specific phrases to get things done, people can talk to the system as they normally would.
Also Read : Google Gemini 3.7 Flash launched with Software Code Agent
The Gemini-powered automotive agent is available with the BE 6 SPORTEQ, which Mahindra introduced in India on August 15. The electric SUV has a three-screen cockpit, new connected features, and more ways to personalize the experience.
Mahindra’s latest move highlights the growing importance of software and artificial intelligence in vehicles. Car makers are moving beyond infotainment systems to add AI assistants that can understand what is happening, share information, and work across different parts of the car.
This development also gives Google Cloud another opportunity to use its Gemini technology in areas beyond work or business.
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