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Is this the end of the British school photo?

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Is this the end of the British school photo?

For generations, professional photographers have captured the country’s pupils in all their awkward glory. But an increasing number of parents are using AI to avoid paying them

Surely not. The school photo is a grand British tradition, and one that shall not be given up without a fight. Yes, but have you seen the price of them recently?

No. My kids just had theirs done. It’s £20 for one photo, but if you want extras – for the shot to be turned into a magnet, keyring or snow globe, say – then prices can run up to about £100.

Changed my mind. No fighting. Let it end. Well, you could let it end, or you could just do what some parents have been doing.

Which is what? Getting the low-res preview shots from the photographer’s website, then using AI to upscale them and remove all the watermarks, as the Times reports.

Are people actually doing that? Oh yes, and apparently in such numbers that the photographers are starting to notice.

Or could it be that photos are so expensive that parents just aren’t buying them any more? Possibly, but the AI hack is everywhere too.

Those poor photographers. Well, yes and no. The average spend on these things is £25. A big primary school with two classes of 30 kids a year group could pull in £10,500, which does sound like a fortune. But once you knock off expenses such as printing, mounting, shipping, the cost of cameras and lights – and the school’s commission, don’t forget – the net take will be a lot less.


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