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India's daily multimodal AI use to nearly double to 43% by 2030: Ericsson report
Daily use of multimodal AI in India is expected to nearly double by 2030 from current levels. The report highlights a shift towards more frequent interactions with AI across various devices and locations. As usage increases, network traffic will become more upload-heavy, leading to demands for better network performance. Agentic AI is projected to rise significantly, with many users expecting enhancements in efficiency.
Daily use of multimodal artificial intelligence (AI) in India is expected to nearly double to 43 per cent by 2030 from 22 per cent at present, according to a new Ericsson ConsumerLab report based on a survey. Notably, the projected level for India is higher than the global estimate of 30 per cent, up from 10 per cent now, the report said. Multimodal AI use covers text, voice, images and video.
The findings point to a shift from occasional AI interactions to more frequent use across devices and locations, creating new demands on mobile networks, it said. As consumers use AI on the move and share more images, video and voice with AI services, network traffic is expected to become more upload-heavy and unevenly distributed, increasing the importance of network responsiveness and uplink capacity. "AI is becoming an integral part of how consumers search, create and communicate today. As AI becomes more multimodal and mobile, consumers will expect these experiences to work reliably across devices and wherever they are," Nitin Bansal, Managing Director, Ericsson India said.
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