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How Reactiv automates mobile commerce 80% faster with Amazon Bedrock AgentCore

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How Reactiv automates mobile commerce 80% faster with Amazon Bedrock AgentCore

Reactiv offers a mobile commerce product that helps Shopify merchants launch and manage native mobile apps, where shoppers convert at 2–4 times the rate of web visitors. For these merchants, a stale homepage or a missed promotional window costs real revenue. Yet keeping an app fresh requires constant manual work: choosing which products to feature, rearranging sections, generating new assets, and publishing updates on time. Most merchants don’t have the bandwidth to do this every week. Reactiv used Amazon Bedrock AgentCore to automate these updates, reducing merchant configuration time by 80 percent and getting to production 33 percent faster.

Reactiv set out to solve this with an AI Scheduler that updates merchant apps autonomously on a schedule. A merchant describes what they want in natural language, such as “Refresh my homepage with best sellers every Monday at 9 AM,” and the system handles the rest. They built it as a three-agent system on Amazon Bedrock AgentCore with the Strands Agents SDK and had it in production within weeks. They then unified their interactive and scheduled agents onto a single stack, achieving shared memory across both modes.

In this post, we walk through the architecture behind those results, why Reactiv chose Amazon Bedrock AgentCore, and how their product has evolved since launch.

Reactiv builds native iOS and Android apps for Shopify merchants. Their tools include a low-code app builder, analytics dashboards, and AI-powered features. Before the AI Scheduler, Reactiv had already built a conversational AI builder. Merchants could chat with an AI assistant in the Reactiv dashboard to modify their app in real time.


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