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Google Wanted Spirit Airlines Data. Flight Attendants Found a Way to Opt Out

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Google Wanted Spirit Airlines Data. Flight Attendants Found a Way to Opt Out

If you care about privacy, don’t feed your own personal information into a chatbot, which—among other concerns—could use it to train AI tools. Employees, though, mostly don’t have a choice.

A new, multibillion-dollar industry is dedicated to selling and buying work files and emails to companies seeking fresh sources of data to improve their AI models, and it’s only getting bigger. Data privacy laws tend to focus on consumer protections and rarely consider the rights of workers who create that information. What happens when your doctor’s notes, employee contracts, and Slack gossip are fed into the machine?

An agreement reached this week between Google and a union representing an unlikely workforce—flight attendants—could reveal a more permanent answer by creating a process that might reliably separate the data that workers produce from their own personal information. A judge still needs to approve the agreement next week.

The first-of-its-kind deal is part of the liquidation process for Spirit Airlines, which suddenly ceased operations earlier this year . In August, representatives for the budget airline said in a legal brief that it would be selling decades’ worth of data to Google for $10 million ; Google said it would not receive personal information as part of the sale. 99 billion emails, 664 million Microsoft Teams messages, and employee travel and training information, all dating back to 1986—would be included in the sale.



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