Flipsnack focused its ChatGPT Ads campaigns on getting people to try its product, growing registrations while lowering the cost per signup.
lower cost per registration in five US conversion-focused campaigns than in their earlier click-focused versions, which used fixed bids.¹
more registrations in those same five conversion-focused campaigns compared with their earlier click-focused versions.¹
Flipsnack(opens in a new window) helps teams turn static documents into interactive digital experiences. Its customers use the platform to create product catalogs, sales presentations, brochures, internal communications, and training materials.
For Flipsnack, that range of applications creates a marketing challenge: helping people recognize how the product fits the work they need to do. As the company increased its focus on business customers, it wanted to reach people with needs that its product category alone might not clearly describe.
Flipsnack had relied heavily on search advertising. Its ChatGPT Ads test became an opportunity to learn which customer needs could translate into product signups.
Because Flipsnack is a visual product, prospective customers often want to experience it before speaking with sales. Its campaign landing pages directed people into a signup flow, making completed registration the first meaningful step the team could measure and optimize for.
To help business customers see where the product could fit their work, Flipsnack expanded beyond its original, broader Flipbook campaign. Separate campaigns for Magazine, Catalog, and Brochure addressed specific document needs, while campaigns for Sales Enablement, Employee Benefits, Real Estate, and Hospitality connected the product to business applications and industries.
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