Using OpenAI APIs, Choco processes millions of orders, reducing manual work and enabling always-on operations across global food supply chains.

Choco⁠(opens in a new window) is an AI-powered platform modernizing food and beverage distribution, serving over 21,000 distributors and 100,000 buyers across the US, UK, Europe, and the GCC. By connecting restaurants, suppliers, and distributors into a unified system, Choco streamlines ordering, sales, and customer management across the food supply chain.

As order volumes grew, Choco hit a major bottleneck: orders still arrived through emails, texts, voicemails, images, and even handwritten notes. Teams manually translated those inputs into structured ERP orders—a slow, error-prone process that limited scale and created constant operational friction.

With the emergence of production-ready LLMs, Choco saw an opportunity to move beyond workflow software and build AI systems capable of executing work directly. OpenAI APIs became central to that transformation.

Choco embedded OpenAI APIs at the core of its platform to power a new generation of AI-native products. The company introduced OrderAgent⁠(opens in a new window), which processes multimodal inputs—including emails, SMS, images, and documents—and converts them into structured, ERP-ready orders.

Choco has also built VoiceAgent⁠(opens in a new window), powered by OpenAI’s Realtime API, enabling customers to place orders naturally over the phone with sub-second latency—even outside business hours.

OpenAI was selected for its model performance, multimodal capabilities, structured outputs, and production reliability at scale. The ability to handle text, vision, and audio within a single ecosystem allowed Choco to unify previously disconnected workflows into one intelligent system.

Source link