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As US airlines deploy AI pricing tools, startups help travelers cash in on fare drops

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As US airlines deploy AI pricing tools, startups help travelers cash in on fare drops

Business News Tech AI As US airlines deploy AI pricing tools, startups help travelers cash in on fare drops

As US airlines deploy AI pricing tools, startups help travelers cash in on fare drops

Innovative startups such as JetBack, Junova, and Refare are harnessing artificial intelligence to assist travelers in reclaiming fare discrepancies. With airlines removing change fees, individuals enjoy more freedom when reserving flights. These companies track ticket price alterations post-booking and advocate for refunds or credits. Nevertheless, potential changes in airline policies could challenge these services' effectiveness. Despite this, the startups empower consumers to manage variable airfare costs.

US airlines are turning to artificial intelligence to help maximize revenue from airfares. Now startups are putting AI to work on the other side of the transaction, helping passengers automatically claw back savings when ticket prices fall. Companies including JetBack, Junova and Refare monitor fares after customers have booked and seek refunds or flight credits when prices drop. Their pitch is simple: airlines have spent decades building sophisticated pricing systems, while travelers have largely been left to check the prices themselves. The services are emerging as airlines face scrutiny over how they use AI in pricing. ​‌ The use of AI has garnered questions from lawmakers over whether the technology could harm consumers if it is used to set individualized pricing based on consumer data and behavior.



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