Every morning, Michelle Seo receives a morning briefing from Chattiana, her Muse artificial intelligence agent.

Chattiana’s briefing lists Seo’s agenda and to-do list, and plucks water-cooler topics from the headlines in her various newsletters along with links to the sources.

“I'm kind of challenging myself as an introvert to start more conversations,” Seo, a San Diego-based public relations consultant, tells WIRED. The newsletter, she says, gives her a sense of the daily news and options for filling an awkward silence on a Zoom call.

Seo is far from the first person to consume her news with an AI assist. In fact, the trend has become so common that some news outlets are starting to produce content that treats AI agents—not human readers—as the intended audience. This can look like anything from feeds optimized for AI to pieces structured to allow agents to create personalized articles.

“We believe that the media ecosystem is changing,” says Axios chief revenue officer Jacquelyn Cameron. ”We see this with open web deteriorating. We see that search is shrinking. We see that hyperpersonalization is surging, that LLMs are becoming more important in the way that people are consuming” their news.

Major publishers have responded to that change in a variety of ways. Many, including WIRED’s parent company Condé Nast, have signed deals to allow AI platforms to surface their content. Outlets are grappling with “generative engine optimization,” or GEO, strategies to ensure articles appear in responses to AI prompts. txt files, which help AI discover and interpret sites’ content.

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