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Adobe and NVIDIA Expand Collaboration to Speed Agentic Creation

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Adobe and NVIDIA Expand Collaboration to Speed Agentic Creation

Adobe (Nasdaq: ADBE), the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms, and NVIDIA today announced an expansion of their partnership to optimize Adobe’s flagship tools including Adobe Photoshop, Premiere, Substance 3D, Frame.io and Brand Concierge, delivering faster AI-powered creation, production and personalization.

This work builds on Adobe and NVIDIA’s strategic partnership announced in March, which brings together Adobe’s creative and marketing workflows, models and technology with NVIDIA’s open models, libraries, research and accelerated computing to accelerate creative, production and marketing workflows across video, images, 3D and other creative media. That collaboration includes GPU acceleration for media ingestion and intelligence in Frame.io, as well as ongoing work around Adobe Substance 3D, Adobe Firefly Foundry and 3D digital twin workflows for enterprise customers.

“Creative workflows are more multimodal than ever, with many projects spanning images, video, audio, motion and 3D, making performance critical to helping creatives stay focused on their ideas and craft,” said Deepa Subramaniam, vice president, product marketing, creative professionals, Adobe. “By partnering with NVIDIA to optimize Photoshop, Premiere and Substance 3D for RTX Spark and accelerating Frame.io in the cloud, we’re delivering the performance creatives need to bring their ideas to life.”

“AI agents are helping creators unlock deeper and richer workflows using the Adobe applications they know and love,” said Jason Paul, vice president, local AI, NVIDIA. “Powered by RTX Spark, Adobe’s optimized tools deliver up to 2x faster performance to accelerate these new workflows.” 

Empowering Creatives With Faster Adobe Tools Rearchitected With NVIDIA Creative professionals today move between image, video, motion and 3D, sometimes all within the same project.


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