Instagram has added a simple way to create compelling Reels from existing video clips, with a new option, called First Draft, that will generate a first attempt at a Reel based on user inputs.
As shown in these example images, First Draft will put together an engaging Reel based on multiple video clips, by picking out the best parts of each clip and aligning them into a single video.
As explained by Instagram: “Simply select your clips, and with one tap, it cuts the pauses and trims down your clips, so you have a starting point to build from in seconds.”
Creators can then edit and customize their draft as they see fit, making it easier to get started on their Reels project.
“Everything First Draft does is reversible, you can adjust or reorder anything before moving on,” Instagram said. “It handles the early video trimming so you can focus less on technical production, and get to the creative part sooner.”
Instagram said this will simplify the creation flow by including all of its key creation tools in one place.
Combine this with the ever-expanding range of editing tools available in Instagram’s Edits video editing app, and there are now a wide range of easy ways to create interesting, engaging video clips in the app.
If nothing else, this could be a valuable starting point because it cuts down on consternation and second-guessing by generating the basic framework of a Reel using already captured clips.
And with Reels consumption accounting for some 50% of all time spent on IG , that could be an important consideration, making it easier to tap into key engagement opportunities in the app.
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