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"It's been a difficult time for console hardware," says Unity CEO, but costs will come down and console games will continue to thrive: "We'll see that with GTA"

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"It's been a difficult time for console hardware," says Unity CEO, but costs will come down and console games will continue to thrive: "We'll see that with GTA"

The costs to build gaming hardware continue to rise due to ongoing RAM shortages and trade wars showing no sign of slowing down, but it's not all doom and gloom, at least not according to Unity Technologies CEO Matthew Bromberg.

Of course, it's worth noting upfront that Bromberg couldn't have more of a vested interest in projecting an optimistic outlook on the future of the gaming industry, him being in charge of a publicly traded company that makes one of the most widely used game engines on the market. On the other hand, his unique position makes him privy to information unavailable to the wider public, so his insights can't be ignored altogether, especially when they relate to the struggling console market.

What struggling console market, you ask? Well, Nintendo, PlayStation, and Xbox have all raised prices considerably, and in the case of the latter two, more than once in the last year. Console manufacturers are under immense pressure from component shortages driven by the propagation of AI data centers and an increase in memory-hungry devices, compounded by tariffs implemented by the Trump Administration in the US, and naturally those increased costs trickle down to the consumer. Meanwhile, PlayStation has announced plans to halt the production of physical game discs in 2028 and enter the new console generation in digital-only form, likely in-part due the above factors.

In short, it's a mess. Bromberg says it's all temporary though. "It's been a difficult time for console hardware, which is under genuine cost pressure," Bromberg tells The Game Business .


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