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Pinterest hobbies report highlights DIY and vintage

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Pinterest hobbies report highlights DIY and vintage

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Pinterest published a new report on trending hobbies based on search activity, which provides an overview of some of the key trends gaining traction among consumers this season.

This could provide helpful guidance for marketing plans, enabling brands to align their promotions with the latest trending activities and fashion looks.

As explained by Pinterest: “After years of always-on feeds, people aren’t just unplugging — they’re choosing hands-on pastimes that command attention, reduce stress and make free time feel more satisfying. In fact, 51% of Gen Z say “having a hobby contributes to their joy.”

Pinterest said eight in 10 app users felt that the platform encouraged them to try something new offline . These insights highlight specific areas where Pinners are looking to experiment and lean into new options.

Kitchen Witch: Pinterest identified this trend based on rising searches for things including herbal apothecary (+595% ) and how to make beeswax wraps (+250%). The report said Pinners are exploring various elements of creative kitchen projects, along with “old-world” crafts and experiments. The platform added that this could be a valuable consideration for brands, especially because of the upcoming September release of the film “Practical Magic 2,” which will be promoted in the app.

Cosmic Reset: Pinners are learning astrology basics and experimenting with crystals for varying purpose. Searches for learn astrology (+733%), crystals and meanings (+606%) and tarot cards for beginners (+558%) have all seen big rises in attention.


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