We sit down with the two companies to discuss the role of AI in quality assurance, the tech's current limitations, and why human experts are an essential part of the process

Services provider Side has signed a memorandum of understanding with Danish AI firm Modl.ai.

The MOU is binding for six months and will see the two companies working together on an AI-enabled quality assurance system.

Side – formerly PTW – is a long-time player in the services space. Meanwhile, Modl.ai is a newer entrant to the games market. Founded in 2018, the company raised $1.7 million in seed funding two years later.

"The MOU effectively brings the best of what Side has and the best of what Modl.ai has together in a unique solution," Side's chief commercial officer Martin McBride says. "One of the crown jewel, holy grail experiences for the games industry right now has been using AI technology to better augment QA services. No one's really found a great solution for that. We think we have."

Previous AI-enabled QA tech – including that created by Modl.ai – involved developers having to send over entire builds for quality assurance companies for the tech to test. Modl.ai's solution used to be "integration-based" with a plugin and SDK and required developers to provide source code. Unsurprisingly, this created too much friction and "became difficult over time", according to the company's founder Christoffer Holmgard.

This new system, Holmgard says, doesn't require access to any of the internals.

"We take the product as you would give it to a QA tester, as you would eventually give it to the consumer," he says.

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