Rideshare "Stimulator," a new Crazy Taxi-esque Uber game from Saber Interactive, stuffed from hood to trunk with AI slop, has been a hot topic over the last couple of weeks. It has single-handedly cast the studio's entire portfolio, including the upcoming KOTOR remake, in a new, less glamorous light. But chief creative officer Tim Willits isn't deterred, and in fact argues that AI is merely waiting for its Half-Life 2 moment to finally win everyone over.
"We are experimenting with it," Willits said in an interview with Eurogamer at Gamescom 2026. "Everyone has their own opinion, and maybe I'm being too optimistic, but somebody will make the Half-Life 2 of AI. I'm making a silly example, but someone will make something that will change people's minds. When Steam first came out, people were like, I'm not going to put some silly program on my machine!' Now if Steam went away, the end of the world would happen. I think, give the industry a few years and we'll figure it out."
Silly is right. For starters, there are the ethical considerations. Maybe it's the damage that AI inflicts on the climate, the water it drains from deprived areas, the global memory shortage its data centers have spurred on, the ways it blatantly steals from artists without compensation or consent, kills entry-level jobs, or how it's used to create illicit images of women and even children online. It's a tool, sure, but in the hands of the internet and billion-dollar tech companies that enjoy little oversight, there are countless ethical considerations surrounding it that remain unanswered.
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