Florida officials and Rockstar Games are having conversations to turn parts of Miami into Vice City for Grand Theft Auto 6's marketing campaign.
As initially reported by The Miamian, Miami-Dade County has had formal conversations with Rockstar Games about a Grand Theft Auto 6-themed takeover of Miami to promote the upcoming game. The report initially noted that Rockstar was the one that approached Miami-Dade with its ideas, but the article was later edited to clarify the city was actually the one who submitted a pitch deck.
While no plans are officially in place yet, the ideas pitched by the city are wide-ranging, ambitious, and likely absurdly expensive. One such idea includes transforming a section of Miami International Airport to serve as a "welcome" area for Vice City, complete with Vice City signage, limited edition luggage tags, themed luggage carts, a photo backdrop, and even a display aircraft wrapped in the game's purple color scheme.
Officials also proposed various activations around Miami's beaches, parks, and ports, creating unique events with DJs, food, exotic vehicles, photo ops, drone shows, murals, and much more. Outside of actual events, there are even ideas to have Rockstar take over the city's busses and trains with Vice City branding on the actual locomotives and stations associated with them. On the smaller side, there was also a pitch for Vice City-branded manhole covers and utility boxes.
The city created a number of proposals that would actually permanently help Miami in the long term, such as the creation of more bus shelters, quality of life improvements for its parks, and more.
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