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Newzoo: 2026 console revenue would be flat year-on-year without Grand Theft Auto 6

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Newzoo: 2026 console revenue would be flat year-on-year without Grand Theft Auto 6

The research firm recently said that the platform's revenue was set to increase 5.1% to hit $46.9 billion; GTA 6 is set to increase full-game spending on console by 17.5%

Without the launch of Grand Theft Auto 6 this year, console revenue would be flat compared to 2025.

That's according to Newzoo's director of market intelligence, Emmanuel “Manu” Rosier, who told GamesIndustry.biz at Gamescom 2026 that Rockstar's blockbuster crime romp is the only thing that is ensuring that the console market will see any growth in 2026. Rosier also said that Nintendo Switch 2 is also a contributing factor to console's performance at the moment.

"There are two drivers that are explaining the current and future performance of consoles: Switch 2 and, obviously, the release of Grand Theft Auto 6 this year, which is going to drive the market up," Rosier said.

"If in 2026, let's say Grand Theft Auto 6 wasn't coming out, then you would have a platform going down year-on-year. GTA is really helping consoles achieve positive growth in 2026."

According to Newzoo's newly released Global Games Market Report, console revenue is set to rise 5.1% in 2026 to hit $46.9 billion, while Grand Theft Auto 6 is forecast to increase full-game spending by 17.5%, something that Newzoo has identified as the "strongest growth of any business model."

Rosier went on to say that the launch of Grand Theft Auto 6 is "going to be cannibalistic to some other games", likely a reason that so many studios have opted to move their release dates to avoid the game's launch.


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