We may never know who paid who in the Netflix-Rockstar deal that brought 26 minutes of carefully edited Grand Theft Auto 6 PlayStation 5 gameplay footage to the streaming platform (or for how much… but I bet it was a lot). What we do know is that the plan worked: Rockstar wanted to eventize the release of a trailer that would resonate with longtime fans — or perhaps dormant gamers nostalgic for GTA — and Netflix wanted the explosion of subscriptions, even in the short term.
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