Netflix US viewership spiked by 50% yesterday as Rockstar debuted its Grand Theft Auto 6: Extended Look.

That's according to audience data provided to IGN by market intelligence firm Sensor Tower, when comparing Netflix's US audience to the same time on the previous day.

Compared to the streamer's average US viewership over the past 12 weeks on a Thursday, mobile use was up almost 50%. Web visitors soared by 125%, meanwhile, as countless subscribers tuned in from their PCs (perhaps sneakily watching from work or classes).

While the launch of Netflix's GTA 6 broadcast was ultimately successful, users in multiple countries reported experiencing momentary technical difficulties at the moment of its premiere. If you saw the below error screen — featuring someone's hand and a very wonky cake — you certainly were not alone. Countless users reported seeing similar across social media, including high-profile streamers, and we certainly saw the same here at IGN. Thankfully, the problem resolved itself within around 30 seconds.

"Utilizing lexicon-stirring events tied to notable IP has helped expand Netflix's appeal as an all-encompassing entertainment platform," Abe Yousef, Senior Insights Analyst said. "By aligning itself with the launch of a highly anticipated console title, Netflix is converting heightened consumer interest into re-engagement from lapsed viewers and sign-ups from non-subscribers."

5 million copies already sold, generating nearly $450 million in revenue — and that's before the GTA 6: Extended Look aired. ) Of the copies sold so far, more than three quarters are on PlayStation 5.

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