Chris Hansen, best known as the host of Dateline NBC’s To Catch a Predator series, has purchased advertisements for his streaming platform that will play before every single screening of A24’s upcoming film adaptation of his rise to fame, Primetime.

The Hollywood Reporter received exclusive footage of the trailer, which reportedly shows the host walking into a kitchen before greeting viewers with a familiar line: “I’m going to need everyone in the theater to take a seat right over there.”

“Now, there are more platforms than ever before where this disturbing crime is being committed. Join us undercover every day on my streaming network, TruBlu,” he says as a QR code pops up on the screen.

TruBlu is a true crime-focused streaming network co-founded and co-owned by Hansen, which features undercover stings, investigative reporting, crime documentaries, and other such fare. According to The Hollywood Reporter, Hansen’s original plan for his TruBlu advertisement included a line calling A24’s Primetime movie a “Hollywood fantasy version” of real events — but due to fears of backlash from arthouse studio, it was cut from the final version.

It’s safe to say that Hansen isn’t too keen on Primetime. The host notably turned down a preliminary screening of the film, as told by the man himself during an interview with Fox News where he accused A24 of asking him to sign a “very restrictive agreement” before he could sit down in the theater.

“The lawyers at A24 wanted me to sign away my rights to my name, image, and brand, essentially, as well as any potential legal rights that would come out of the movie,” he stated.

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