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Razorpay’s ChatGPT Gambit, Snapchat’s Next Big Quest & More

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Razorpay’s ChatGPT Gambit, Snapchat’s Next Big Quest & More

As ChatGPT and other AI assistants move from answering questions to recommending products and facilitating purchases, Indian payments companies are racing to build the scaffolding for this new commerce layer. Razorpay is betting on this shift and ChatGPT commerce as the next big battleground.

What’s The Plan? The fintech giant is working with OpenAI and NPCI to help merchants create ChatGPT-native storefronts, sync product catalogues and enable checkout using UPI capabilities such as UPI Circle and UPI Reserve Pay. It is working with around 50 brands and several ecommerce marketplaces experimenting with agentic commerce. The company claims its technology can reduce the time required for a Shopify merchant to set up a ChatGPT storefront from 10 weeks to around 30 minutes.

What’s In It For Merchants? With traditional digital acquisition getting expensive, AI commerce offers merchants a potential new route to access customers. Razorpay is using that pull to bring merchants onto its AI stack. However, the bigger bet is building a broader commerce infrastructure layer across AI agents and platforms. The challenge for now is figuring out how Razorpay eventually makes money from it.

There’s A Catch? Consumers may be comfortable asking ChatGPT what to buy, but handing an AI assistant the power to complete a transaction is a different proposition. This is where Razorpay is seeing an opportunity. The company says its architecture keeps payment credentials away from AI models and requires user consent, but winning that trust at scale could determine how quickly agentic commerce takes off.



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