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Centricity Raises ₹280 Cr To Expand Wealthtech Platform, NRI Business

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Centricity Raises ₹280 Cr To Expand Wealthtech Platform, NRI Business

Wealthtech startup Centricity has raised ₹280 Cr (around $29 Mn) in a funding round led by SMBC Asia Rising Fund, comprising ₹230 Cr in equity and ₹50 Cr in venture debt. The round valued the startup at around ₹1,800 Cr (about $190 Mn)

Existing investors Lightspeed India Partners, the Burman Family Office, RAAY Investments (Amit Patni Family Office), the Kuldeep Rathi Family Office (Ask Automotives Ltd), Stride Ventures, and Innoven Capital also participated in the round. 

The Gurugram-based startup plans to use the fresh capital to strengthen its technology stack and expand its B2B2C wealth-distribution platform. It will also deploy the funds to grow its private wealth and NRI client businesses and deepen its presence in India and overseas. 

Founded in 2022 by Manu Awasthy, Aditya Shankar, Gaurav Tiwari, Manish Sharma, and Pushpendra Singh, Centricity offers wealth management and investment solutions to independent financial advisers, retail investors, HNIs, UHNIs, and family offices. 

Its platform automates processes such as portfolio consolidation, reporting, risk analytics, and investment monitoring for financial advisers and family offices. 

Centricity operates multiple business verticals, including its partner-led B2B2C distribution platform One Digital, Invictus Private Wealth, and its Global Private Client business for NRIs. 

The startup is expanding the Global Private Client business, which allows NRIs and other global investors to access Indian and international investment opportunities through its offerings based in GIFT City and the Dubai International Financial Centre. 

Centricity claims to manage assets worth more than ₹15,000 Cr and serve over 20,000 partners and more than 1 Lakh investors.


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