Genesis unveiled its first full-size flagship SUV, the GV90, and it’s about as over-the-top as they come. The ultra-luxe electric SUV packs coach doors, a built-in refrigerator, massive digital screens, air suspension, and plenty of other high-end touches.

It’s been nearly two and a half years since Genesis unveiled the Neolun concept, a preview of its full-size “ultra-luxe” SUV, the GV90.

We were lucky enough to be invited to the GV90’s debut on Wednesday at the Palace of Fine Arts in San Francisco, where Genesis finally took the covers off its stunning flagship SUV.

The GV90 “opens a new chapter for Genesis,” Hyundai Motor Company CEO José Muñoz said, offering “the very best” that the brand has to offer.

While many production models drop some of the added features shown in the concept, the GV90 is a near replica of the Neolun concept, complete with a B-pillar coach door, a pop-up Cinematic Display that extends to 24.6″, and VIP swiveling front seats.

Built on Hyundai’s new eMP platform, designed exclusively for Genesis flagship vehicles, the GV90 combines the highest level of safety, drive dynamics, ride comfort, and advanced technologies.

The GV90 will be available in two variants: the GV90 Neolun Arch Gate, which includes “the world’s first independently opening and closing hidden B-pillar coach doors, and the standard GV90 with traditional swing doors.

The Neolun Arch Gate features a newly developed dual-motion hinge mechanism for the rear doors, enabling them to open and close without impacting the front doors.

Despite missing the B-pillar, Genesis developed a new structure that marries the doors to the vehicle’s body and added dual steel beams in its place to improve safety.

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