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The Fiat Topolino Is Disrupting The U.S. Golf Cart Market

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The Fiat Topolino Is Disrupting The U.S. Golf Cart Market

Fiat's adorable Topolino EV has come to America. The tiny low-speed quadricycle—that's right, it's not technically a car—is a huge attention grabber. But if you can't legally drive it on the road, it raises a pretty big question: what are you supposed to do with it?

It is, after all, something more comparable in size to a mobility scooter than a car. Plus, it's designed for use in European cities to squeeze between buildings that may have been built during the reign on Charlemagne, not eight-lane highways with SUVs. But Fiat may have found a surprisingly lucrative answer on who might be buying.

It turns out that the Topolino might just be the next-best thing for people who are buying golf carts.

In case you didn't know, America has a pretty big market for golf carts. Its annual market is worth around $1 billion dollars, according to Automotive News, and there are roughly 2.3 million people in the U.S. who own them. They're becoming increasingly popular in gated neighborhoods, beach towns, retirement communities, and resorts. Who knew?

Fiat initially shipped around 300 units to the U.S. ahead of its official October launch after CEO Olivier Francois said that dealers convinced him to ship some units over early. Now those dealerships are already moving the sub-$15,000 Fiats like...well, golf carts.

In Florida, Alfa Romeo Fiat of Daytona sold its first six Topolinos immediately. In Minnesota, Schmelz Countryside Alfa Romeo and Fiat sold five before they hit the lot. Golling Alfa Romeo Fiat in Michigan has sold 10 of its 14 and already ordered an additional nine.


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