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Hyundai is launching a new electric SUV that will sit above the IONIQ 5

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Hyundai is launching a new electric SUV that will sit above the IONIQ 5

Hyundai has several new electric SUVs coming, including a new global D-segment SUV positioned slightly above the IONIQ 5.

“It’s a great time to be at Hyundai,” José Muñoz, Hyundai Motor Company president and CEO, said during the company’s 2026 CEO Investor Day this week.

In the first half of 2026, Hyundai sold 2 million vehicles and achieved record revenue of 95.2 trillion won (about $69 billion), up 3% from the same period last year.

The performance helped propel Hyundai Motor Group, including Kia and Genesis, to become the 2nd most profitable auto group globally behind Toyota and 3rd in volume.

Over the next few years, Hyundai is betting on AI, robotics, software, batteries, and other new tech to drive growth as it transitions from a traditional automaker to a tech and physical AI company that also produces great cars.

By 2030, Hyundai aims to sell 5.5 million vehicles globally, up from 4.1 million in 2025. Of which, electrified vehicles, including hybrids, fully electric vehicles, and extended-range electric vehicles (EREVs), will account for 60% of the mix, a big jump from just 23% in 2025.

Hyundai and Genesis plan to launch 100 new or refreshed vehicles globally between now and 2030, including 58 in North America, 49 in South Korea, 41 in Europe, and 26 in India.

Over the next eight months, Hyundai will launch seven new vehicles, including the new Elantra (Avante in Korea), IONIQ 3, new Tucson and Tucson Hybrid, its first-ever Santa Fe EREV, plus a new electric A-SUV for India, a new global B-SUV, and another new B-SUV for Europe.


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