Ferrari’s first electric car sold for $40 million at RM Sotheby’s Monterey auction Saturday night. The pre-sale estimate was $1.1 million.
That’s more than 36 times the estimate, and roughly 62 times what the Luce costs on Ferrari’s own price list. Every dollar goes to charity.
The car was chassis ZFF21BUA8T0338000, designated “Chassis 0” and the first production unit of the Luce program. RM Sotheby’s ran it without reserve and waived the buyer’s premium, so the $40 million is the hammer price and the donation in one number.
It’s a Tailor Made build. The paint is a one-off “Madreperla Semi-Gloss” that shifts from green to violet depending on the light, and the cabin uses Le Mans metallic leather in Perla with Grigio Corvara accents, which Ferrari says replaces black on a Luce interior for the first time. Dedicated wheels, custom calipers, a prancing horse on optical white.
The buyer doesn’t get it yet. The car goes back to Maranello for final assembly, with delivery scheduled for Q1 2027.
Proceeds go to The Ferrari Foundation, a 501(c)(3) that funds educational programs. RM Sotheby’s confirmed the result on X shortly after the sale.
This is now a Ferrari tradition, and the number climbs every time.
Last August, at the same Monterey sale, a one-off Daytona SP3 built beyond the 599-car production run sold for $26 million, also for The Ferrari Foundation, and was billed as the most expensive new car ever sold at auction. Twelve months later, Ferrari beat that by 54% with its first battery-electric car.
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