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Best Buy emphasizes expert support with AI shopping assistant

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Best Buy emphasizes expert support with AI shopping assistant

Ask Blue can answer shopping questions or guide users to customer support as needed.

Ask Blue is just one portion of Best Buy’s broader strategy to enhance the shopping experience for customers through a combination of convenience and speed.

The electronics retailer has been allocating space in its large format stores for dedicated Meta Labs experiences and is more than halfway through its plan to install them at 50 locations, according to Bonfig.

Each Meta Labs space spans about 900 square feet and has specially trained employees that focus on the Meta ecosystem, including AI glasses and virtual reality products, Bonfig said. Early customer response to the "has exceeded our initial expectations,” and Best Buy sees potential to expand the concept to additional vendor partners.

Delivery speed is key to the major appliance shopping experience, according to Bonfig. The majority of purchases in this category are replacements, making convenience and fast delivery extremely important.

“Customers need solutions quickly when an essential appliance fails, and our ability to offer competitive pricing, strong product availability, and fast delivery and installation are imperative to compete effectively in the marketplace,” Bonfig said.

Best Buy has an opportunity to further enhance the digital appliance shopping experience in the coming quarter by simplifying the journey, according to Bonfig. He highlighted improvements to how customers view delivery availability, understand pricing and schedule service.

1% year over year in the second quarter of 2027, according to an earnings release. 8 billion.



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