Gamescom kicks off today in Cologne, Germany, and among the many big game debuts, hands-on demos, and major announcements is a new kind of reveal: Xbox is partnering with Ikea to sell an exclusive set of Xbox-inspired furniture and accessories that you can buy starting this fall. But, according to Xbox, the new collection goes far beyond the typical gamer chair and desk setup.
Carl Ledbetter, head of design at Xbox, has been at Microsoft for more than 30 years (dating back to the days of the IntelliMouse) and is responsible for designing consoles like the Xbox One and Xbox Series X|S. Ledbetter led the charge with the Ikea collaboration and says the partnership isn’t as unusual as you might suspect .
I spoke to Ledbetter exclusively at gamescom ahead of the reveal of YXSTABY (get it?) a “nine-piece collection designed for gaming at home,” and found out that Xbox’s ties to Ikea go back further than you might expect.
“The piece of furniture that we use as our de facto test for any console design is the Billy bookcase from Ikea,” Ledbetter says. “So believe it or not, it's a natural fit. I’ve spent all my time [at Xbox] looking at input, controllers, the console, how things fit into the home. [That] matters when you design a console, [the] horizontal and vertical position. [So] this goes back years. The philosophy that we share for designing products at Xbox and at Ikea are nearly identical.
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