The firm says the typical range for premium game editions is 10–20%, and the GTA6 split is something they have never seen before
The digital intelligence firm Sensor Tower reports that 89% of preorders for GTA6 are for the $100 ultimate edition rather than the $80 standard edition.
The percentages are similar for both of the game's launch platforms, with 90% of buyers on Xbox plumping for the ultimate edition, compared with 88.5% on PlayStation.
The figures back up Take-Two CEO Strauss Zelnick's recent statement in an interview with CNBC that preorders are "skewing more to the premium edition." But just how much more they are skewing towards the ultimate edition came as a surprise to Karl Kontus, SVP and GM of Video Game Insights at Sensor Tower.
He points out to GamesIndustry.biz that special editions "always tend to perform well during the preorder period," because games tend to be preordered by their most dedicated fans, who are also more likely to want a premium edition. "That being said, I have never seen a 90% premium share before," he says. "A 50% premium share during preorders is a great number. Typical premium shares for games tend to be at around 10–20%."
He expects the share of sales for the GTA6 ultimate edition to decline over time as more casual players buy the game, "but it's likely it'll stay significantly above the industry standard."
Kontus thinks that at launch, the split between the $80 standard edition and the $100 ultimate edition will largely be determined by how many casual players the GTA6 marketing machine can pull in ahead of the release date.
Source link
