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Rockstar had to fight to get people to care about GTA 3 at E3, former lead recalls, and now GTA 6 is the most anticipated game of the generation

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Rockstar had to fight to get people to care about GTA 3 at E3, former lead recalls, and now GTA 6 is the most anticipated game of the generation

While it may seem wild in retrospect to think there ever was a time where GTA wasn't massive, former Rockstar Games dev Obbe Vermeij says the third game wasn't expected to be huge.

It's hard to think of many games that on their own completely changed the industry, but GTA 3 is easily one of the biggest. The first 3D entry in the crime series defined what an open-world game could be, and alongside the likes of Metal Gear Solid 2 was one of the first PS2 games that felt truly "next-gen."

In a post on Twitter, Vermeij posted a photo of Lance Williams, Adam Davidson and Jeremy Pope from Rockstar Games New York at E3 2001 while the Rockstar North (then DMA Design) devs "were back in Scotland fixing bugs." E3 2001 was mere months before the release of GTA 3 that October. Vermeij recalls, "Its success was far from certain," calling Rockstar "the underdogs back then."

Lance Williams, Adam Davidson and Jeremy Pope from R* New York at E3 2001.This was 5 months before the release of gta3.Its success was far from certain.gta2 had disappointed 2 years prior.gta3 didn’t get much attention at the show. People were more interested in another R*… pic.twitter.com/tkgGXd9ceWAugust 25, 2026

" He recalls "people were more interested" in the other Rockstar game being shown at the event, State of Emergency, which would release to mixed reviews the following year.



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