If you’ve heard anything about Roblox in the past few years, you’re probably aware that it’s become somewhat of a breeding ground for slop, whether that means AI-generated content or just low-effort dopamine farms designed to get kids hooked. But, after a disturbing trend introduced in-game doomscrolling to the platform, Roblox’s team has drawn the line against certain types of games.

This week, Roblox announced a new policy that limits the visibility of games that reward players for scrolling through what are essentially in-game TikTok feeds. According to the Roblox team, games will now be banned from Roblox Kids and Select, two catalogs automatically applied to younger users’ accounts, if they meet all three of the following requirements:

It displays a media feed to players: short-form videos, image feeds, or social media-style stories.

It features or mimics at least one of the following mechanics: autoplay, continuous replay loop, infinite scroll, or autoscroll.

It includes reward mechanics that require, or imply the requirement of, ongoing viewing of that content.

The policy was most likely introduced due to the runaway success of games like Steal an Egg , which spawned a handful of copycats. In Steal an Egg , players take eggs from wild animals to hatch pets on their farms. As in the rest of Roblox’s games whose names begin with “Steal a,” other players as well as the pets who laid those eggs can take said eggs, which creates a stressful, competitive environment. This problem can only be remedied by gaining speed, which can be earned by training on a treadmill or purchased with real cash, in order to outrun any potential egg thieves.

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