DBS nearly tripled the number of millennial retail customers moving to DBS Treasures in the first half of 2026.

The increase comes as customers in their 30s and early 40s seek wealth advice and begin investing earlier amid longer lifespans and growing financial commitments.

The trend extended beyond millennials. Overall, the number of retail customers moving to DBS Treasures rose 180% year-on-year in the first half of 2026.

Investment balances among customers who joined DBS Treasures in 2025 have since grown nearly sixfold.

“Starting earlier and staying invested over the long run gives them more time and more options. At DBS Treasures, we want to grow with our clients through every stage of their wealth journey, from their first investments to retirement and legacy planning.

In the first half of this year, seven in 10 Treasures clients who progressed to DBS Treasures first banked with us as retail customers,”

DBS plans to hire more than 600 additional relationship managers, frontline advisers and platform engineers by the end of 2028.

It will also open 18 wealth centres and upgrade 36 existing wealth centres across the region by the end of 2027.

In Singapore, the bank plans to expand its DBS Treasures wealth centre network by 50%.

The centres will give clients space to review their portfolios, discuss long-term goals and meet relationship managers and specialists.

DBS is also using artificial intelligence tools to reduce administrative work for its relationship managers.

The tools have reduced the turnaround time for onboarding new-to-bank wealth clients by 50%.

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