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Fashion, malls and the experience economy: Industry leaders to decode retail’s next growth chapter at ETShopFWD 2026

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Fashion, malls and the experience economy: Industry leaders to decode retail’s next growth chapter at ETShopFWD 2026

Fashion, malls and the experience economy: Industry leaders to decode retail’s next growth chapter at ETShopFWD 2026

ShopFWD 2026 will bring together Indian retail leaders who are eager to redefine consumer engagement. With a focus on creating meaningful experiences, shopping centers are transforming into vibrant community spaces, shifting away from traditional transactional roles. Fashion brands will engage in discussions on identifying growth opportunities and maintaining relevance amidst fierce competition. This summit aims to clarify strategies for brands and destinations to capture consumer attention and spending effectively.

Bengaluru: Indian retail is entering a phase where the battle for the consumer is no longer being fought simply on price, product or convenience. As fashion brands expand beyond categories and shopping centres evolve beyond transactions, experience, relevance and consumer engagement are emerging as the new competitive currencies. Against this backdrop, ETRetail will bring together fashion, retail, shopping centre and technology leaders at the fourth edition of ShopFWD 2026, scheduled for August 26-27 at Conrad Bengaluru, under the theme 'The Experience Economy Playbook'. The two-day platform will host the Fashion XP and Shopping Centre Leadership Summit, bringing the two sides of the retail ecosystem together. Advt

The summit, chaired by Amisha Jain, MD and CEO, Arvind Fashions, comes at a time when the traditional retail funnel is being disrupted. Consumers are discovering fashion through creators and social platforms, researching across channels, visiting physical stores for experience and increasingly expecting brands to offer more than products. At the same time, shopping centres are being pushed to become destinations for entertainment, community, food, culture and lifestyle rather than merely places to transact.


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