CONNECT WITH US
Social Media

Social Media

Sali Hughes on beauty: will social media bans for teens mean the return of grownup skincare?

The Guardian – Social Media logo

Published on

Add as a preferred source on Google
Sali Hughes on beauty: will social media bans for teens mean the return of grownup skincare?

Soon it will be harder for the beauty industry to aggressively market at children, hopefully spelling the end of gimmicky, ineffective kiddie makeup

This summer’s announcement that under-16s will soon be banned from some social media platforms and, more recently, that 16- and 17-year-olds will face a digital curfew, strikes me as a good and sensible decision. It also has unignorable benefits for beauty consumers who are old enough to vote, as opposed to those receiving pocket money – with whom brands are inexplicably obsessed.

A social media ban makes it harder – though not impossible – for the beauty industry to market aggressively and cynically at children, which might mean gimmicky, ineffectual kiddie makeup and skincare will stop occupying a disproportionate share of marketing spend and retail space. Will it be the end for “lip oils” in 36 shades of pink?



Source link
Related Topics:Social Media

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.