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Gamescom Dev head says smaller studios represent the biggest opportunity in the games market

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Gamescom Dev head says smaller studios represent the biggest opportunity in the games market

"You're able to do more with fewer people, but the business aspect doesn't go away"

Frederik Hammes, who took over from Stephan Reichart as managing director of Gamescom Dev this year, says the results of the Gamescom Dev speaker survey show that smaller studios represent the biggest opportunity in the games market right now.

"You're able to do more with fewer people, but the business aspect doesn't go away," he tells GamesIndustry.biz. "If you're only three people, it still means somebody has to take care of the business side. I like to believe that [Gamescom Dev] is a place where they can get everything in one place – production knowledge, coding knowledge, development knowledge, creative input, design, but also learn about how to run that business because, despite all the technology, that's still very important."

In August 2025, Devcom was rebranded as Gamescom Dev, and Hammes says that the rebranding essentially extends Gamescom to a full week.

"I think the arguments for getting closer to Gamescom are strong," he says. "We have a huge, big, strong partner at our side now, and that has a lot of advantages. To name practical ones, it's easier to understand for people who maybe haven't been here. So before, it was two conferences, two kinds of tickets, two different ways to purchase the tickets, and really little connection between the two. Now, it's one ticket shop. You have all the stuff there that you want. It's the Gamescom business week, it's from Monday through Friday.


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